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Study Shows Humor in Email Equals Automatic Viral Marketing
Did you know that according to a study by Sharpe Partners, 89 percent of adult Internet users in the U.S. share content with others by email? That makes forwarding content a natural form of viral marketing, which is excellent news for those who want to use “word-of-mouse” email techniques to sell their products.
The study found that the content most often forwarded is that which contains humor. Here’s a list of all the topics they found have a tendency to go “viral,” in order of popularity:
- * Humor
- * News
- * Health articles and medical information
- * Religious and spiritual material
- * Games
- * Business and personal finance information
- * Sports/hobbies
It’s easy to see that humor is an important component for a viral email campaign. As a shining example of this, consider the way Disneyland married the first two types of information, a timely news topic and humor, to great effect: After making the rounds on the Internet, about 35 million people ultimately received an e-mail containing a picture of Donald Duck lying in front of Disneyland’s Cinderella’s castle. The title of the picture was “Bird Flu Has Hit Disneyland.” Disneyland used the edgy strategy of making light of something serious… and it worked.
Cartoons, jokes and funny video clips also can be added to an email to stimulate viral marketing. Depending on how much your friends like to forward emails, all you might have to do is open your email in-box to find jokes. As you probably know, you can find a wide selection of funny video clips on YouTube. And if you want to include a cartoon, this list of artists offers free cartoons. All these sources can provide great material for your next email marketing campaign.
Remember, people just naturally want to pass along something that makes them laugh. They’re a lot more likely to hit the forward button and send your email to their friends and relatives if it contains “advertainment” rather than an advertisement.
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